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Alta Consulting provides tailored strategic communications to brands,
C-level executives and organizations.

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Your brand is your reputation. With deep knowledge and contacts across the print and online media spaces with journalists, editors and producers, we leverage key influencers to create proactive press opportunities. We shape compelling stories, while building and protecting reputations. We strengthen the media skills of executives with training focused on authenticity and consistent messaging.

Our top priority is developing trusted brands. We help organizations navigate complex reputational challenges by engaging all stakeholders, from the CEO to consumers, from influencers to government officials. We create and manage key internal and external communications campaigns and programming to elevate your organization's visibility and credibility among stakeholders.

Creating captivating content is critical in our ever-evolving world. We use brand storytelling to give life and a personality to an organization. We offer a tailored approach to  marketing and advertising that places an emphasis on the consumer's needs and promotes products and services. Our laser-focused efforts across platforms works to position the organization as a key player and  industry leader.

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Alta Consulting is a boutique public affairs firm helping customers achieve their public relations and communications goals. Founded by Yuridia Peña, a senior communications professional, the firm’s priority is to work as a trusted partner with clients and complement any internal public affairs team with effective and straightforward strategies.

Yuridia has held communications roles in government, labor organizations, corporations and nonprofit entities. Most recently, she served as vice president of communications for SOMOS Community Care, a healthcare company serving nearly 1 million Medicaid participants in New York. She successfully launched the organization’s patient-centered and multilingual mobile application, organized a series of events for thousands of families across New York City and oversaw outreach efforts as well as multilingual and culturally competent marketing campaigns.

Yuridia spearheaded a local participatory budgeting campaign and promoted legislation to end stop-and-frisk when she worked at the New York Council as communications director for then Councilman Mark S. Weprin. As deputy press secretary for the New York City Department of Education, Yuridia served as spokesperson for the city’s court-involved youth, English language learners, unaccompanied minors and adult education students. She media trained senior DOE officials including former chancellor Carmen Fariña, deputy chancellors and district superintendents for speaking events and interviews with journalists including Spanish language national and international press.

As a consultant for the public relations firm Marathon Strategies, Yuridia developed and executed a series of local and national media relations and social media marketing campaigns for C-Suite clients in luxury real estate, fast-casual restaurants and for-hire vehicle industries. 

Yuridia began her career in the labor movement as Assistant Editor for the Council of School Supervisors and Administrators of NYC. In her next position at 32BJ SEIU as a communications specialist, she managed communications work during contract negotiations for residential workers in the Hudson Valley and for New York City school cleaners. Yuridia also coordinated demonstrations in Connecticut during the Fight for $15 campaign and trained media-facing workers and their families for various interviews.

Yuridia serves as a board member of START Treatment and Recovery Centers. She holds a master of arts degree in corporate communication from City University of New York - Baruch College and a bachelor of arts degree in journalism from State University of New York - Purchase College. 

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